1xBet Brand Ambassador
1xBet does not operate with a single, permanent ambassador across all markets. The 1xBet Philippines runs a regional roster model with different faces for different audiences, sports, and territories.
Confirmed 1xBet ambassadors in the Philippines:
No single figure holds a universal “1xBet Philippines ambassador” title. The four names above represent different sports, different audience segments, and different campaign functions.
1xBet Ambassadors
| Name | Category | Markets Covered | Campaign Function | Dates |
|---|---|---|---|---|
| Eva Elfie | Entertainment, eSports | Global and Philippines | Brand visibility, eSports events, Manila activations | Official 1xBet announcement (Sep 2022) |
| Kai Sotto | Basketball | Philippines, Japan, China, Indonesia, Thailand + others | Regional brand awareness, youth sports | Official press release (Feb 2024); IAG, GGRAsia, AGB confirmed |
| Chris Newsome | Basketball (PBA) | Philippines | Fan engagement, first-deposit promos, merchandise draws | Official one-year agreement (Nov 2024); GGRAsia, Sports Bytes PH confirmed |
| Mark “Mugen” Striegl | MMA | Philippines | Community engagement, marketing campaigns, events | Official partnership (Jan 14, 2025); IAG, AGB, GGRAsia confirmed |
Eva Elfie and 1xBet
Eva Elfie is global brand and eSports ambassador. She appearances in Philippines-facing YouTube content and Manila events.
Announced: September 2022 (official ambassador reveal), December 2024 (Philippines appearances confirmed later in Manila)
| Full name | Yulia Romanova |
| Age | 25 |
| Birth date | May 27, 2000 |
| Profession | Actress, model, content creator |
| 1xBet role | Brand ambassador; in Philippines-facing posts she is also described as an “Esports Advocate” |
| Philippines appearances | – Paco Arena, MPBL appearance in Manila – Headliner of “777 – Eva Elfie’s House of Wonders” during SiGMA Asia 2025 at Manila House Private Club on June 3, 2025. |
The original “Eva Elfie, the Princess of 1xBet” campaign video achieved wide YouTube distribution across Southeast Asia, including heavy viewership in the Philippines. Her participation in eSports events (The International 2022 in Singapore, The International 2023 in Seattle, the CS:GO Major in Rio) produced consistent coverage on eSports platforms, many of which have large Filipino readership.
“This trip was sponsored by 1xBet, I came here as their ambassador.” – Eva Elfie, speaking during a 2022 event interview.
Her appearance in Manila in 2022 as part of a regional promotional tour attracted the attention of the local Philippine media.
Timeline of key Eva Elfie and 1xBet campaign moments
| Date | Event |
|---|---|
| September 2022 | Official ambassador announcement; original campaign video released |
| October 2022 | The International 2022, Singapore – vlog coverage published |
| November 2022 | CS:GO Major Rio – content production and coverage |
| October 2023 | The International 2023, Seattle – behind-the-scenes blog released |
| 2022–2023 | “Evaginarium” branded interactive game – users earn points across 1xBet products for prizes |
| 2022 | Manila event appearance; Philippines local media coverage |
Local Sports Faces of 1xBet in the Philippines
Philippine sports culture runs on basketball and combat sports. 1xBet’s local ambassadors (like Kai Sotto, Chris Newsome, and Mark Striegl) target a distinct segment of that audience. Each ambassador covers a different zone of Filipino sports fandom that the others cannot reach.
Kai Sotto: Asia Brand Ambassador
Kai Sotto is 1xBet Brand Ambassador for Asia since 2024 (responsible for the basketball).
Announced: February 27-28, 2024
| Full name | Kai Zaccari Perlado Sotto |
| Date of birth | May 11, 2002 |
| Birthplace | Las Piñas, Philippines |
| Height | 221 cm |
| Father | Ervin Sotto (professional basketball player) |
| Basketball idols | Tim Duncan, June Mar Fajardo, Kristaps Porzingis |
Career progression:
- 2016-2019 – Ateneo Blue Eaglets – Rookie of the Year, Season MVP, Finals MVP; averaged 25.1 points, 13.9 rebounds, 2.6 blocks per game
- 2019 – TSF (Atlanta, USA) – elite prep school
- 2021-2023 – Adelaide 36ers, Australian NBL – two full seasons
- 2023-2023 NBA Summer League – Orlando Magic (invitational basis)
- 2023 – FIBA Basketball World Cup – Philippines national team
- 2023-2024 – Hiroshima Dragonflies, then on loan to Yokohama B-Corsairs (Japanese B.League)
Ambassador scope: Philippines, Japan, China, Indonesia, Thailand, and other Asian markets.
The agreement positions Sotto as a vehicle for 1xBet’s stated strategy to support sports development in Southeast Asia, with an emphasis on youth basketball pathways.
“I have been watching the progress of 1xBet for many years and know how much attention the company pays to supporting youth and regional sports. That is why I gladly accepted the offer of cooperation, and now, as an ambassador, I will be able to extend my platform to help Philippine basketball at home and abroad.” – Kai Sotto
Chris Newsome: Philippines Basketball Ambassador
Chris Newsome is PBA champion and two-time All-Star. He signed a one-year contract as the 1xBet Philippine Basketball Ambassador in November 2024.
Announced: November 14-18, 2024
| Nationality | Filipino-American |
| Age | 34 |
| Current team | Meralco Bolts (PBA) |
| Draft year | 2015 PBA Draft |
| PBA debut honours | Rookie of the Year, Class of 2015 |
| PBA titles | PBA Philippine Cup 2024 (franchise’s first title); Finals MVP |
| All-Star selections | 2 (PBA All-Star team) |
| National team | Gilas Pilipinas |
| International honours | 2 SEA Games Gold Medals; 1 Asian Games Gold Medal |
Playing profile: Operates as shooting guard and small forward for the Bolts; shifts to point guard for Gilas Pilipinas. Known for defensive versatility, court vision, and leadership on offense.
Ambassador agreement: One-year cooperation agreement. Confirmed campaign activities include fan meetings, branded merchandise draws via 1xBet Betting and Newsome’s social networks, and a first-deposit promo linked to the partnership.
“I am glad to partner with 1xBet, a trusted international brand that has supported sports in Asia for many years and always strives to be at the top.” – Chris Newsome
Mark “Mugen” Striegl: Philippines MMA Ambassador
Mark “Mugen” Striegl is URCC Featherweight Champion. Partnership with 1xBet as the MMA Ambassador for the Philippines began in January 2025.
Announced: January 14, 2025
| Nickname | “Mugen” |
| Nationality | Filipino |
| MMA record | 18 wins, 5 losses |
| Combat style | Wrestling-based; 14 wins by submission |
| Championship | URCC Featherweight Champion |
| SEA Games | Gold medal, combat sambo – 2019 Southeast Asian Games |
Ambassador role: Front-line presence in 1xBet marketing campaigns, public engagements, and promotional activities specifically targeting the Filipino MMA community. The partnership was positioned by 1xBet PH as a move to strengthen connections with the Philippines sports community beyond basketball.
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